MORE ABOUT MY EXPERIENCE

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EDUCATION

Michigan State University, East Lansing, MI
BA in Experience Architecture (XA), and Minor in Graphic Design
• Cumulative GPA: 3.95/4.0

EXPERIENCE

FREELANCE DESIGNER, Remote – UX and Graphic Designer
  • Created visually engaging website designs with a focus on user experience, brand alignment, and SEO optimization increasing client traffic and conversions
  • Developed comprehensive brand identities for clients by designing logos, defining brand voice and tone, and creating cohesive visual elements, resulting in a consistent digital and print presence
  • Analyzed social media and marketing methods, leveraging analytics to develop targeted content strategies that aligned with client’s long-term goals, enhancing online visibility and impact
  • Collaborated with clients to translate their vision into creative solutions, elevating customer satisfaction and project outcomes

HUMANITIES COMMONS, East Lansing, MI – UX Designer
  • Analyzed large datasets of user help requests to identify common pain-points, leading to data-driven design solutions that reduced user errors and improved navigation within the help center
  • Succeeded in leading project to redesign the help-center by implementing accessible design principles, resulting in a more intuitive and efficient user experience
  • Identified new user demographics by conducting detailed market analysis and developed actionable strategies to effectively target and secure new users, contributing to platform growth

VENTURELY, Lisbon, Portugal – Management Consultant Intern
  • Created and presented go-to-market strategy to CEO and key stakeholders, leading to successful implementation and project completion
  • Conducted user research with over 50 participants, providing insights to client that improved user experience, increased retention rates, and strengthened competitive positioning
  • Benchmarked European competitors to identify key growth opportunities, resulting in strategic recommendations that influenced the client’s business direction
  • Maintained daily communication with the client to understand and address their evolving needs, ensuring continuous client satisfaction and a strong working relationship

PROJECT PLAY, East Lansing MI – UX & Graphic Designer.
  • Designed mobile learning app interface for university students and faculty in Tanzania, enhancing accessibility to education through visually engaging and culturally relevant design elements
  • Conducted user research and usability testing with over 50 participants to inform design decisions
  • Collaborated with cross-functional teams to integrate a stronger focus on UX throughout the design process, resulting in a more engaging, user-friendly product




CERTIFICATIONS/AWARDS

Outstanding Senior Award, Michigan State University
  • Awarded the Experience Architecture Outstanding Senior Award for demonstrating exceptional leadership, fostering strong relationships with faculty, mentoring peers, and achieving academic excellence

iXperience Management Consulting, Lisbon, Portugal
  • Completed management consulting certification taught by previous Deloitte Senior Manager, executing multifunctional approaches to frame-working, problem-solving, and client consulting

Google UX Design Certification, Remote
  • Completed 200-hour certification focused on user research, design thinking, competitive analysis, branding, client engagement and accessibility

SKILLS

  • Microsoft Office Suite 
  • User Research 
  • Brand Strategy 
  • Content Marketing 
  • Project Management
  • UX Design 
  • Graphic Design
  • Adobe 
  • Figma 
  • Accessibility

MY DESIGN TOOLBOX